| June 25, 2007
Iowa–Minnesota Sportshow
To: All Exhibitors
We look forward to seeing you at the Iowa–Minnesota Sportshow! Your business is again invited to showcase your products and services to thousands of families from all over the region. Our track record proves great results, big crowds, and eager families wanting to book vacations and view the most exciting products the outdoor industry has to offer in 2008! Just ask anyone who exhibited or attended last year’s show, we are one of the best and a “must do” on your sport show calendar. Rest assured, the management and staff will be professional, and accommodating with all your needs. We are dedicated to you, our exhibitors, so that you will surpass your expectations and have great results. Any other show with 6,500+ in attendance doesn’t work as hard as we do. We provide a marketing plan that is unprecedented. We use every means of media exposure available including television, radio, newspaper, direct mail, the Internet and more! We will again include inexpensive door pricing, an early bird admission, special family night pricing, kids day, and free parking every day to keep the crowd rolling! Entertainment always is top-notch and our seminars pack the crowds into the show as well. With two exhibit halls and another entertainment/seminar hall, there is action all over the place. Show director Billy Krefft, a marketing veteran and well-known promoter, brings his passion of the outdoors with him and promises to deliver a top-notch event. He will do his best to make your experience a positive one so you will continue to make the Iowa–Minnesota Sportshow a “must do” year after year. Attached you will find your application if you are a new exhibitor or a contract if you attended last year. Please fill it out promptly and return it to the address below. This is a popular show and it fills quickly. Space is always limited so it is important to contact Billy Krefft, show director, directly with any questions or special needs prior to the event. Space will be provided on a first come, first served basis. Bulk space will be held for last year’s exhibitors until Sept 1st, 2007, by which time the completed contract and a 50% installment should be received. All contracts need to be PAID IN FULL by January 1, 2008. Iowa – Minnesota Sportshow
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